1. The marketing authority contributing the most to a definition of a structure for the marketing information system is
A. Philip Vegas
B. F.A. Fisher
C. Philip Kotler
D. Roger McSack
E. None of the above
2. The first two steps in the ____ process are to establish goals or standards and then measure actual performance.
A. expert
B. centers
C. control
D. MIS
E. None of the above
3. Which of the following is tactical decision?
A. capital-source decision
B. product decision
C. plant-location decision
D. budget allocation
E. None of the above
4. Purchased items are distinguished from manufactured items by
A. stock location code
B. product type code
C. item number
D. drawing number
E. None of the above
5. Environmental information is especially important to
A. top-level managers
B. middle-level managers
C. low-level managers
D. All of the above
E. None of the above